Tactical Transparency In The Public Relations Commerce Essay

In the post-Enron, blog-ridden universe we live in, transparence is a build push on open dealingss practicians. Our partners acknowledge validity as the structure square of association open connections. As the principal line of barrier for any association, it is the control of these experts to develop a fitting transparence conspire. On the off chance that interchanges experts are part of gathering chamber talk, the apparatuses of transparence will match to the organization ‘s regulation. Some decide to incorporate transparence as the most moral plan while others stay obscure to hold competitory favorable position. The reason for this overview is to determine what transparence implies in the new media millenary, address the execution of transparence at all degrees and sorts of associations, and add to the on-going insightful contention. The data gave will show the force and strength of strategic transparence when installed into an organization ‘s human advancement. Straightforwardness can non better corporate notoriety when polished by simply a couple of agents. It will non support open supposition whenever received only during crises.Specifying â€Å" Tactical Transparency †Tactical transparence is non each piece ethic-driven as it is situated in reasonableness. The changing evaluation to which an organization partitions its pioneers, workers, values, human progress, concern examples, and concern plans decides its level of transparence.[ 1 ]Specifying transparence is much of the time a challenged point for practicians during the vital arranging methodology and among open dealingss bookmans, since none of the components recorded supra is reasonable in each worry situation. Availability is of import to customers yet some delicate points are non proper to parcel with partners. Sharing product security data is imperative to making moral concern, however let go ofing stock improvement data could turn out truly won. Researchers will in general spot two sorts of transparence: financial and organization. Financial transparence is as often as possible related with open organizations and incorporates overall gains and total compensations depicting. Administration transparence includes sharing guidelines, methods, and official development with masses. Despite the fact that these arrangements are so relevant to the worry condition, open dealingss proficient are increasingly worried about receptiveness as it applies to corporate notoriety. Researchers will in general hang on what transparence is non ; it is non full disclosure. Holtz and Havens characterized the four highlights of transparence as objectiveness, aim, regard, and pilotage.[ 2 ]To remain detached, businesses ought to in a perfect world use changing evaluations of each in the midst of emergency or an endeavor to stay away from such emergencies by demonstrating an eagerness to partition and open up data. Genuineness and solidarity are cardinal to objectiveness. Utilizing various channels, casual and formal strategies, and propelled plans will increase cooperative attitude from masses, yet validity and objectiveness will ever win out. Straightforwardness should ever hold an expectation ; it ought to be joined by an activity or finish. Recuperating shopper trust is of class imperative to the reality, yet reproducing an exchange name requires consistence and length of administration. Previous JetBlue Airways laminitis and CEO, David Neeleman offered a YouTube conciliatory sentiment for his air hose ‘s crossing out of various trips on Valentine ‘s Day 2007.[ 3 ]But in add-on to the expression of remorse, Neeleman helped his bearing crew advancement and actualize a Customer Bill of Rights, approving partners to go progressively included. Suggesting that purpose is the way to straightforwardness endeavors, Neeleman in this way composed, â€Å" Talk is modest activity is the so litary thing that genuinely fabricates your notoriety, non only as an individual, however as an organization. †[ 4 ]Regardless of the correspondences endeavors an organization utilizes when emergencies, its past way record will in all probability discover the respect where the organization is held. Regard depends on corporate obligation ( altruistic activites, worker mediation ) and corporate qualities. At long last, the way an organization explores emergencies will help discover future condition of affairss requiring transparence. Strategies that have worked in the days gone by can be applied quickly and genuinely and better duologue with populaces.Transparency in the Internet AgeThe challenges going up against open dealingss experts in today ‘s commercial center include what Holtz and Havens ( 2009 ) characterize as a â€Å" combination of two isolated and recognizable inclinations: intensifying trust in concern and expanded open assessment † both are an outcome in bit of cultural media propensities and the handiness of continuous duologue.[ 5 ]Worsening customer trust is both a Post-industrialist world and a current real open alarm following from shut entryway concern designs that were uncovered in late features. New rule law currently powers detached exchanges and purchaser viewpoints have ascended to run into new moral standards. What is acceptable and moral by and by will ever be a challenged point ; the fuel behind quite a bit of this contention. Associations can do utilization of open coaction to inquire about partner viewpoints and moral requests while responding to negative judgment with quickness. In the event that we see transparence from simply the customer position, it is obvious that corporate obligation, which envelops transparence, has gotten unquestionably a greater amount of import in an extreme monetary framework. Orchestrating to an examination finished via Landor Associates, Penn Schoen Berland and Burson-Marsteller, 75 % of customers felt cultural obligation was of import and 55 % detailed taking reason related stocks over those that do n't.[ 6 ]A 2008 Harris overview of specialists notoriety and transparence discovered â€Å" profound disappointment among the American masses with both the handiness of specialists monetary data and the way it is conveyed to the individuals. †[ 7 ]CBS ‘s hit broadcasting appear, Undercover Boss blossoms with transparence, giving review crowds the unadulterated inside scoop through CEO viewpoint as he/she finds the existent inward workings.[ 8 ]Consumers have responded to the somewhat perilous presentation ; a few organi zations highlighted have announced stock increments and record net revenues.[ 9 ]This recommends that transparence is a useful open dealingss conspire. The effectiveness and handiness of online webcasts has made a climate of â€Å" accepted continuous receptiveness, † in which organizations ‘ emergencies endeavors are required to be recognized outright.[ 10 ]BP ‘s 2010 oil slick demonstrated that with more noteworthy perceivability, comes more noteworthy answerability. Following the catastrophe, all things considered, advertise powers will implement transparence mandate for other vitality organizations working in delicate natural situations. Grouped partners will request overseeing capacities like that BP posted on its site. The mile-profound unrecorded video-feed fulfilled partner ponders however it other than set another measure for â€Å" vital transparence. † If we can watch oil spiting from a busted wellspring ( the emergency itself ) and the lowered vehicles attempting to seal the break ( the emergency reaction ) , so what else is conceivable? Might we be able to watch the grease monkey naming a messed up vehicle, the preschool teacher administrating clinical claim to fame to a child, or the kitchen staff fixing supplement? Michael Schrage of the Harvard Business Review distinguishes disclosure as the â€Å" twentieth Century confounding of a paper-based age. †[ 11 ]From this episode, Schrage conjectures that strategic transparence will go on to â€Å" have a huge capable and reasonable support. †[ 12 ] Supporters of transparence in the working environment place numerous components that could benefit from more noteworthy open transparence. Investigating authoritative systems, meeting plans, office areas, and concern maps may reveal net gushing handinesss or increasingly open roads. In certain occurrences, making so may even back up the association ‘s selling plans. In this sense more prominent perceivability and transparence is one more opportunity to win media joining in and build up an exchange name. In the event that positive open dealingss are an outcome of strategic transparence, so its apparent nonattendance could deliver negative advancement. An arbitrator botch in an ongoing World Cup game between the US and Slovenia caused a firestorm of open response. FIFA mandates kept the ref from elucidating the flawed call, yet FIFA ‘s president offered a tweet following the game coordinating witnesss to an old articulation he ‘d made sing video rematch. A Time.com spectator composed, â€Å" [ C ] ould n't he hold offered more transparence about this particular episode than a tweet? Especially a tweet that connects a kettle command post website page from March? †[ 13 ]Literature ReviewCrisiss, for example, the FIFA supposition and the BP oil slick, by definition take steps to harm the notoriety of an organisation.[ 14 ]Benoit investigated authoritative endeavors to recreate notorieties after emergency harming occasions and built up the picture Restoration hypothesis . Benoit ‘s picture Restoration plans included forswearing, quibble of obligation, cut bringing down hostile of the demonstration, disciplinary activity, and vexation ( an unsophisticated conciliatory sentiment ) .[ 15 ]Denial is the most guarded of the Acts of the Apostless and includes a total refusal to acknowledge obligation while prevarication of obligation seriously restrains commitment yet acknowledges some total. Diminishing enmity is a particular signifier of vital evasion that centers around limiting the result of the follow up on open conclusion. Restorative activity has reasonings in the prompt and future reactions of the association ; vexation is a quick and earnest expression of remorse for off base creation, the most crystalline assault. Picture Restoration plans and the proper talk are picked, adjusted, and organized fo

Marketing Trend Essay -- GCSE Business Marketing BTEC Coursework

Advertising Trend Presentation Organizations of today should react to change to endure what's to come. Change is inescapable development is discretionary. Change powers all entrepreneurs to adjust, modify and be enthusiastic in building their organizations. All things considered, there are just three things an organization can do with change: overlook it, adjust to it or grasp it. By concentrating on better approaches for getting things done, an organization can revive their business. Specifically, showcasing in new ways and with various techniques reproduces new business, yet in addition gives an organization another vision on efficiency. Promoting Organizations should utilize their assets astutely as advances and fast markets will leave organizations attempting to discover their way to the entryway. Burning through a huge number of dollars to make an item remarkable is a relic of days gone by with innovation and the regularly changing purchasing behaviors and rivalry organizations should utilize those dollars to stress their organization esteems not explicitly their item. Moreover instruction will assume a significant job as business sectors and innovation is quickly evolving. Organizations ought to build up a culture that supports and encourages better approaches for taking a gander at things. They continually ought to endeavor to make, create, test and refine thoughts. Associations and affiliations are assets and focused on offering thoughts, data, information, gatherings, distributions and that's only the tip of the iceberg. Likewise, neighborhood school proceeding with instruction classes, open workshops and even the libr. ..

An Overview of Dissociative Fugue

An Overview of Dissociative Fugue September 30, 2019 Getty / Tamboly More in PTSD Related Conditions Causes Symptoms Diagnosis Treatment Coping PTSD and the Military In This Article Table of Contents Expand Overview Symptoms Diagnosis Causes Treatment Coping Dissociative fugue, formerly called fugue state or psychogenic fugue, is a subtype of dissociative amnesia. It involves loss of memory for personal autobiographical information combined with unexpected and sudden travel and sometimes setting up a new identity. What Is Dissociative Fugue? The word fugue comes from the Latin word for flight, which reflects the nature of dissociative fugue in that involves an element of running away from ones present situation. Dissociative fugue is a form of reversible amnesia that involves personality, memories, and personal identity. This type of temporary amnesia may last hours, days, weeks, months, or longer. It involves wandering or unplanned travel, in which the person may establish a new identity in a new location very different from their old life. While dissociative fugue used to be diagnosed as a separate disorder in the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV), in the new updated DSM-5 it is a subtype of dissociative amnesia instead. In general, the dissociative disorders involve impairment of identity perception, conscious awareness, and memory. Symptoms of Dissociative Fugue What are the symptoms of dissociative fugue? They potentially include all of the following depending on the case: During the Fugue State If youre in the midst of a fugue state, you may exhibit the following symptoms: confusion about your identityappearing to be unsure about your pastfeeling confronted if challenged about your identity However, its important to note that a person in the middle of dissociative fugue may not show any outward signs that suggest they are experiencing mental illness. That is because, from the perspective of the person, the new identity is their actual identity. It is only when this becomes challenged that issues may present themselves. After the Fugue State Ends Once a dissociative fugue state has passed, you may experience symptoms like: feelings of depressionperiods of grieffeelings of shamediscomfort or angerfeelings of distress about being in an unfamiliar placefeeling as though you have lost time It should also be noted that a person can experience multiple instances of dissociative fugue, particularly if the underlying cause of the fugue is never addressed. Diagnosis of Dissociative Fugue How is dissociative fugue diagnosed? Diagnosis In the DSM-IV When it was originally included as a separate disorder in the DSM-IV, the following criteria needed to be met for diagnosis: sudden or unexpected travel away from ones home or workthe inability to remember your past experiencesconfusion about your identity and taking on a new onesignificant distress and impairment about these issues However, its important to know that dissociative fugue is typically only diagnosed retrospectively since a person in the middle of it may not show any outward signs and it might be hard for others to recognize. So, it is only when the fugue ends, either abruptly or gradually, that a diagnosis is usually made. Diagnosis In the DSM-5 Since the release of the DSM-5, dissociative fugue is now a subtype of dissociative amnesia (a disorder) and referred to as a state of bewildered wandering. All of the other subtypes are listed below: selective amnesiageneralized amnesiacontinuous amnesiasystematized amnesia Diagnostic Exclusions Dissociative fugue will not be diagnosed if the fugue state is directly related to any of the following conditions or situations: ingestion of psychotropic substancesexperience of physical traumaa general medication conditiondissociative identity disorderdiagnosis of deliriumdiagnosis of dementiahead traumaingestion of drugs or alcohola period of sleep deprivationdiagnosis of epilepsy In this way, its important to emphasize that dissociative fugue and dissociative amnesia as the umbrella condition is a neurological impairment rather than due to some physical cause or substance that was taken. Furthermore, in very rare cases, people may feign dissociative fugue for legal or other reasons. This would be uncovered during a complete physical and mental examination. Methods of Diagnosis An assessment for dissociative fugue would generally start with a physical exam to rule out medical conditions. It could also include neuroimaging, such as an electroencephalogram (EEG), to rule out things like epilepsy, head injury, etc. Once physical causes were ruled out, a psychiatrist or psychologist would administer a series of assessment tools and conduct an interview to assess for mental disorders. Prevalence Dissociative fugue is rare with the rate being around 0.2 percent of the population. It is more common in adults than in children, and also more common in people already diagnosed with dissociative identity disorder. Causes of Dissociative Fugue What are the causes of dissociative fugue? Below is a list of some potential related causes. Generally, these situations involve some sort of violence or terrible trauma: childhood sexual abuseexperience of violence (e.g., rape, torture)combat violencesuicide attemptautomobile accidentnatural disasterscommitting a homicidesevere stress (e.g., marital or financial) While you may appear fine after the trauma, triggers of an early trauma could cause dissociative fugue. For example, seeing your abuser later in life or experiencing an event that reminds you of the earlier event (e.g., seeing a small fire after being involved in a tragic fire). In this way, events have the potential to trigger a massive reaction because they somehow make contact with the trauma in your memory. In addition, there is evidence that there may be a genetic link as family members of persons with dissociative fugue may also be more likely to experience the condition. The Link Between Trauma and Dissociative Disorders Treatment of Dissociative Fugue The outlook for dissociative fugue is good given that most often people recover their memory with everything intact. The goal of treatment is therefore twofold: To help recover your identity and develop coping strategies to prevent the same thing from happening again.To help you come to terms and cope with the original trauma that triggered the episode. Treatment There are a number of different types of treatment that can be employed with a person who has experienced dissociative fugue; Psychotherapy to gain insight into thinking patternsMedication for related depression and anxietyFamily therapy to ensure you receive supportArt therapy to explore feelings in a safe wayClinical hypnosis to explore the original traumaEye movement desensitization and reprocessing (EMDR) to treat nightmares, flashbacks, and symptoms of post-traumatic stressDialectical behavior therapy (DBT) to help with personality disturbances, dissociative symptoms, after abuse and/or traumaMeditation and/or relaxation techniques to manage symptoms and monitor your internal state. Unfortunately, without treatment of the underlying issue, dissociative fugue can happen multiple times. The Best Online Therapy Programs Prevention The best prevention involves treating the underlying problem and/or removing the threat that caused the episode. Coping With Dissociative Fugue Its difficult to make recommendations for coping with dissociative fugue since most people with the condition do not know that they have it. However, if youve experienced it in the past, there are things you can do to prevent recurrence: Receive therapy to cope with symptoms related to the fugueDeal with the underlying issue that caused the fugue through therapyObtain the support of family members to help you notice when you are at risk of fugueTry to reduce or eliminate potential triggers of a dissociative fuguePractice meditation or other techniques to help manage bad feelingsFind a creative outlet for bad emotions such as painting or drawing.If you are prescribed medication for anxiety or depression by your doctor, be sure to take your medication regularly. Helping Someone With Dissociative Fugue How can you help someone who has been diagnosed with dissociative fugue? Below are some suggestions. Attend therapy to learn about their issues and how you can offer support.Recognize potential triggers and be sensitive to those and how they might influence the person experiencing dissociative fugue.Make sure that the person is receiving adequate care and taking all prescribed medications according to the prescription given by the doctor or psychiatrist. What to Do If Someone Seems Confused There can be many reasons a person might seem confused about their surroundings or identity, and dissociative fugue is relatively rare. If you have concern for someones well-being or safety, it is best to notify the relevant authorities in your area so that they can investigate the situation further. A Word From Verywell We still really know very little about the treatment of dissociative fugue beyond preventing its recurrence and treating related issues. For this reason, more research is needed to identify how best to handle this psychiatric issue. If you or someone you know has lived with dissociative fugue, know that you are not alone and others have experienced the same thing. If you have not already, ensure you are receiving proper treatment to prevent the same thing from happening again. Why Some Disorders Are Not Found in the DSM-5

The Media Surrounding Us Is The Most Influential Piece Of...

The media surrounding us is the most influential piece of propaganda we have to relay our thoughts, ideas, beliefs, and opinions. Whether through television, social media, commercials and interactive games, we are exposed to media with almost every moment we spend awake. According to the University of Southern California’s Marshall School of Business, the average amount of time we spend soaking up is approximately 15 and a half hours. Considering both the negative and positive connotations attached to this, we seemingly choose to burrow ourselves into either the constant cacophony or euphony of our superegos or id. In Angeline Price’s essay, â€Å"Working Class Whites,† she crowns the term â€Å"superego† onto the scrupulous principles we try to follow, and â€Å"id† onto our uncensored, raw ideas. According to Michael Omi, despite what path of media we direct our attention to, there is a nearly constant stream of â€Å"inferential† racism th at follows (Omi 540). 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The Great War And The Crisis Of American Nationality

Valerie M. White Dr. Raul S. Chavez History 8: US History 1865 to Present February 13, 2017 Lost Battalions: The Great War and the Crisis of American Nationality The book is written by, Slotkin, Richard. Lost Battalions: The Great War and the Crisis of American Nationality. New York, N.Y: Henry Holt and Company, 2005. Print. During the Great War, American Nationality and a nation struggling with inequalities came to the forefront. Slotkin concentrates his writings on the heroic African American troops of the 369th Infantry and the legendary 77th â€Å"lost battalion† composed of New York City immigrants. These brave men fought in a foreign war they didn’t even believe in; what they were really fighting for was the right to be treated equal†¦show more content†¦Wilson would bargain with theses soldiers that if they would commit to fighting this war it would show that they were true Americans and would earn the respect and freedom of such. Theodore Roosevelt had success with his Rough Riders, who were a diverse group of volunteer cavalry soldiers of different ethnic and socioeconomic backgrounds. Roosevelt would help pave the way for the legendary 77th â€Å"lost battalion† division, also known as the â€Å"Melting Pot† division, due to the diversity of immigrants from Italian, Irish, Jewish, and Chinese decent. The 77th was led by Major Charles White Whittlesey. The 369th Infantry was made up of African American men also known as the â€Å"Harlem Hell Fighters†. Both groups had to try and overcome the prejudices of America; the 77th was the object of suspicion due to their ancestry. The 369th Infantry had to deal with a personal disrespect and humiliation so deep they had to deal with segregation and degradation of the Jim Crow laws. All these men yearned for and needed to prove that they were worthy of being called an American Citizen. They deserved to be treated equally and accepted amongst men. 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The Death and Life of Charlie St. Cloud Free Essays

Deanna Todd The Death and Life of Charlie St. Cloud I read â€Å"The Death and Life of Charlie St. Cloud,† by Ben Sherwood. We will write a custom essay sample on The Death and Life of Charlie St. Cloud or any similar topic only for you Order Now This book is about Charlie St. Cloud, a normal high school junior whose life completely changes one night, and then takes you on the journey through the events that take place after that horrific night. This was a really good book that has been turned into a movie, and I would highly recommend reading the book. This paper is going to tell you in depth about the book and why I enjoyed it so much. Charlie St. Cloud is a high school junior who along with his younger brother love the game of baseball. Living in the small harbor village of Marblehead, Massachusetts, sailing and the water were an everyday part of life, however baseball was the joy of the St Cloud boy’s lives. Charlie’s younger brother Sam looked up to his older brother, and the two, sons of a single mother, had a very close brotherly bond. One evening while Charlie and Sam’s mother was at work, Charlie decided to ‘borrow’ the neighbor’s car to drive to Boston to watch a baseball game. On the way back their car was struck by a drunk driver and both boys were pronounced dead.However, in the ambulance, firefighter Florio Ferrente shocked Charlie back to life. As Charlie promised not to ever leave his brother’s side, he was pulled back into consciousness. It was those few moments of being â€Å"in between† that would forever change Charlie’s life. After a decade of feeling responsible for his brother’s death, Charlie forgets about his dreams and aspirations in life. Instead he decides to become the local cemetery caretaker, and every night as the cannons signal sunset, Charlie races into the woods to meet his little brother for a game of catch.Because of being in between life and death for that short moment, Charlie can now see spirits and guide them into the next realm. Sam chooses to stay behind to be with Charlie and every night no matter what Charlie is doing or where he is, when the cannons sound he is in the woods with his brother. One day as Charlie is cleaning up the cemetery, he meets a young sailor named Tess Carroll. Tess is getting prepared to leave on a race to sail around the world. After meeting her Charlie finds himself trying to choose between the past and Sam, and his possible future with Tess. Tess and Charlie spend a wonderful night together and the next morning, Charlie, like always has his morning coffee at a little shop on the harbor. This is where he finds out that Tess went out on a test sail and is now missing. Hearing this shocks Charlie from his â€Å"new love† state into a realization that Tess is dead. After Charlie finding out about Tess, he becomes very angry and then realizes his point in being saved that faithful night. He realizes that Tess came to him, and that she isn’t dead yet, that she is hurt and fighting to stay alive and Charlie needs to find her.He now has to choose between his promise to Sam, and his new love for Tess and their possible future in building a life together. Charlie rushes into town to find Tink, Tess’ right hand man, and explains to him that Tess is in fact alive and he intends to find her. Needless to say Tink thinks he is crazy but embarks on the search anyways because he wants to find her just as much. As they are sailing out to ocean, the sun starts to fall and Charlie hears the cannons, he knows that he has broken the bond between him and Sam and he will never see Sam again.With tears in his eyes, he says goodbye to Sam and apologizes for breaking the promise he made to his little brother. Just then Charlie sees a shooting star in the night sky and it is as if the star is pointing him in the direction of an island. It’s Sam leading Charlie to Tess, Charlie jumps up, thanks Sam and steers the boat toward the island. Once they get close enough they spot Querencia, Tess’ boat. Once they rescued Tess and got her to the hospital, Charlie never leaves her side. However at first Tess doesn’t recognize Charlie and it really upsets him.He gave up his brother for her and now she doesn’t remember the night they had together. Charlie still never left the hospital, and then Tess finally asked fro him, she wanted to know how they met, so Charlie told her the entire story. Charlie had finally let go of the past, and forgave himself for that night that changed his life. Now he was starting over with a brand new outlook on life and he and Tess were going to start over together. This book was very touching and heartwarming. It also reminded me a lot of Mitch Alboms books, especially â€Å"One More Day. They made a movie about this book simply titled â€Å"Charlie St. Cloud† even though the movie was pretty good, it doesn’t compare to the book.I love to read books and watch the movies; however I am usually disappointed in the movies. I don’t like how they take so much out of the movies to fit it in a certain time frame and this movie was no different. However it is still interesting to see the characters coming to life outside of your mind. I would recommend this book and the movie, although I would suggest to watch the movie then read the book, then you won’t become upset like I did. How to cite The Death and Life of Charlie St. Cloud, Essays

Jesus and the gospel in Africa Essay Example Essay Example

Jesus and the gospel in Africa Essay Example Paper Jesus and the gospel in Africa Essay Introduction A BOOK REVIEW ON JESUS AND THE GOSPEL IN AFRICA -HISTORY AND EXPERIENCE Is the Gospel in Africa? What would Jesus expression like in Africa? These remarks of J. V. Taylor were the flicker to the pursuit of Professor Kwame Bediako’s scholarly probe that gave birth to the book Jesus and the Gospel in Africa. Bedako was a Ghanese bookman, born in Ghana on 7ThursdayJuly, 1945 and he passed off in summer 2008. He gained international repute for his work on the disclosure in â€Å"Christianity in African Culture† Bediako could hold been employed in one of the top Universities of the World but he chose instead to be committed to working out the deduction of his religion in the context of Africa. Jesus and the gospel in Africa Essay Body Paragraphs Jesus and the Gospel in Africa is one of the scholarly plants of Prof. Kwame Bediako, it is a aggregation of articles by Bediako to show in full strong belief that God speaks into the African context, in African parlance and that God is through hearing in African tongues the great things that God has done that African divinity emerges to enlighten non merely the African Church but the whole broad World. Jesus and the Gospel in Africa was originally published in Yaounde , Cameroun by Regnum Africa in 2000 and was republished by Orbis books, USA, in 2004. The book of 124pages is made up of 10 chapters and sub-divided into three parts. Chapter’s 1-3 are grouped in the first portion captioned â€Å"the African Experience of Jesus. Chapters 4-6 are grouped as the 2nd portion captioned â€Å"Theology and Culture while chapters 7-10 are the 3rd portion captioned â€Å"Africa and the History of Christianity. Reappraisal: Part 1 – THE AFRICAN EXPERIENCE OF JESUS. In chapter o ne, Bediako presents the phenomenon referred to as the modern displacement of the Centre of gravitation of Christianity. The thought of this displacement of Centre of gravitation is that the heartlands of the Christian religion has shifted from the West and has found another land of relevancy in the Southern continents of Latin America, Asia, and peculiarly in Africa. He showed that in 1900 80 % of the World’s Christians lived in Europe and Northern America. Today over 60 % of the World’s Christians lived in Latin America and Africa. By AD 2000, there could be between 330 million and 350 million Christians in Africa ( pg3 ) . Bediako used the word â€Å"surprise† to depict the paradigm displacement of the Centre of Christianity. He refuted the term â€Å"Animism† used to depict the cardinal faiths of Africa in 1910 when the World conference was held in Edinburgh, by a adult male who has ne’er been to Africa. The general perceptual experience of the term Animism was that there was peculiarly no spiritual content in it. They were so locked up in their ain head that no 1 foresaw the outgrowth of vivacious Christian presence in Africa, allow entirely the outgrowth of a distinctively African experience of Jesus Christ. In what Bediako called â€Å"the surprise factor in the modern missional story† . He highlighted the turn of event indicating out the Africa conference held in Le Zoute, Belgium, in September 1927, it appeared that the missional was now reflecting on, and larning from its African experience ( pg4 ) . The Le Zoute conference stood on the rearward way with the Edinbrugh conference of 1910 by confirming the acknowledgment that Africans old experience that has high component of spiritual value prepared them for the response of the Gospel. Bediako in reflecting on Africa and the hereafter of Christianity posits that the present displacement of the Centre of gravitation of Christianity to non-Western universe offer s rather typical chances for Christian theological contemplation and for new apprehensions. He spoke clearly on Jesus of the deep: divinity from where the religion must populate, utilizing a potion of the self-generated supplication and congratulationss of Jesus by an nonreader Ghanese Christian adult female, he demonstrates the footing of African divinity which besides provides clear grounds that Christianity in Africa is strictly African experience. He disclosed that the pursuit and find of African divinity was launched by Africa’s academic theologists like Bolaji Idowu, John Mbiti and I suppose, himself in the late fiftiess and early 1960s under the changeless whipping from European public impatient with Africa because it was mostly without apprehension of the continent, these and other innovators of African divinity saw it as their undertaking to build the prescribed divinity ( pg16 ) . In chapter 2, Bediako expatiates the Jesus in African Culture and relates it to Ghanai an position. Here Jesus Christ is presented to both African Churches and African Christians and the universe at big as a cosmopolitan Saviour. However, one salient point is his recognition of the missionary’s attempt in pass oning the Gospel which the full community affirms. There is ever more to the hearing of the Word of God than can be contained in existent sermon of it by human agents ( pg20 ) . Bdiako as a Pastor and a sermonizer used the Bible to hit his ends. He demonstrated how The Apostle Paul grasped steadfastly the catholicity of the Gospel of Jesus the Messiah which includes all peoples without modesty, it is this idea that African theologists now portion. Again, it is notable that the rapid spread of Christianity is associated with the contact it had with other cardinal faiths correspondent to African Traditional Religion. And that the presences of these faiths were critical readying for the Gospel. The averment that traditional faith forms the spiritual belief o f more or less rearward and graded peoples all over the World and that it held no readying for the Christianity is refuted. The truth is that the cardinal faiths have been the most fertile dirt for religion of the huge bulk of Christians of all ages and all states ( pg21 ) . In his â€Å"Jesus as the Godhead vanquisher in the African world† , Bediako pictured the consciousness and intense consciousness of forces and powers at work that threaten the involvement of life and harmoniousness and with apprehension of human exposure in the spirit universe. Jesus Christ is seen as the 1 who possesses supreme power and authorization and is winning over the religious kingdom. Bediako created an ambiance that Jesus is all powerful to protect people over evil forces. He depicts Jesus as the Saviour who belongs basically to the more powerful kingdom of deity and stresses that there needs to be a deeper grasp of the traditional African universe, whose clasp is so strong that it exercises a powerful influence on the mode of apprehension and sing the Christ image ( pg22 ) . Bediako described Jesus as the One who fulfils and surpasses the map of the Ancestor. This has been the job of understanding Christ genuinely in the African universe. Africans believed that ascendants are powerful in their relationship with homo ; they reward the good workss and render penalty to evil. However, Biblical grounds has proved that the work of Christ surpasses the function of ascendants in what He has done and what He can make. Bediako decidedly pointed that the good intelligence as our narrative is no longer a inquiry of seeking to suit the Gospel in our civilization ; hence the Gospel is our narrative ( pg 25 ) . From Biblical point of position, Bediako argues that the epistle to the Hebrews is a missive to the Africans sing the function of Jesus Christ as a High Priest who fulfils absolutely the terminal that all forfeits search for to accomplish and the Priestly mediation of Christ w hich overrides all human priestly mediation. He positively appraised the work of Christian towards development claiming that â€Å"each of us with the Bible in our mother-tongue can truly claim to hear God talking in our ain language† ( 32 ) . Chapter 3 offers some galvanizing penetration into one of the most of import treatments in the survey of faith. Here Bediako efforts supplying an reply to the inquiry of â€Å"how Jesus Christ is Lord amid African spiritual pluralism† . He demonstrated with critical observation the singularity of Christ in the pluralistic environment of the African faith, indicating that Christ is alone in relation to other Godheads. Bediako sees the singularity of Christ non as an averment but as Christian avowal and acknowledgment. He states † . a Biblical avowal refering the singularity of Christ is non arbitrary claim or averment. † ( pg 38 ) . The singularity of Christ besides can be arrived by decision drawn from position of oth er universe faiths to show that Christ inhabit those universes as Lord, because faith is a tradition of response to the world and revelation of the Transcendent. Bediako draw our attending to that which Christ has confronted us with viz. : the Incarnation which is supremely the alone mark and presentation of godly exposure in history, the cross of Christ which shows His agony and redemptional work as expressed by His Godhead head and the logic of love and in conclusion, the Communion at the Lord’s tabular array which is an invitation to all who are united in religion. Consequently all faiths are invited by religion to react to this paradigm revelation of Jesus Christ in religion, penitence and obeisance. Part 2 – THEOLOGY AND CULTURE. Bediako started this portion with understanding African divinity in the 20th century in chapter 4. He elaborated on the two distinguishable tendencies that emerged from the African Christian idea in the post-missionary epoch of 1950s to t he late eightiess, taking to the Black divinity of release in the African scene with the purpose of accomplishing integrating between the African pre-Christian spiritual experience and the African Christian committedness in ways that would guarantee the unity of African Christian individuality and selfhood. He looked at the African spiritual yesteryear as the premier theological issue in the argument, critics of early literature in African divinity has characterized it as unhealthy. However, â€Å"African theologists have demonstrated that the African spiritual experience and heritage were non illusive. † ( pg 50 ) . To Bediako African Theology should be shaped and interpreted in a manner that it will reflect African theological individuality. We will write a custom essay sample on Jesus and the gospel in Africa Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jesus and the gospel in Africa Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jesus and the gospel in Africa Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Differences between current theories of investing assessment Essays

Differences between current theories of investing assessment Essays Differences between current theories of investing assessment Essay Differences between current theories of investing assessment Essay Internal Rate of Return ( IRR ) , Accounting Rate of Return ( ARR ) and the Payback Period Methods. In recent old ages at that place has been a turning spread from the theoretical protagonism of some of these methods and their existent usage by houses. This paper will look to measure such claims and see the factors that are doing this displacement. The Net Present Value ( NPV ) is one of many methods used to measure investing undertakings utilizing discounted hard currency flows. Under the NPV method, investing undertakings are viewed as holding a watercourse of forecasted hard currency influxs and escapes over the life of the project’s economic life. It assumes that other than these hard currency flows, there are no other effects impacting the undertaking, and hence merely discounted hard currency flows are taken into history. [ 1 ] NPV focuses on undertakings that maximize the net present value of all hard currency flows generated for the company, more officially it isthe net pecuniary addition ( or loss ) from a undertaking, computed by dismissing all present and future hard currency influxs and escapes related to the project. [ 2 ] Using NPV all future hard currency flows from the undertaking are discounted at a rateI, back to clip 0 which is the start of the undertaking. A undertaking is considered profitable if its NPV is greater than zero and comparative to another undertaking the 1 with the higher NPV is preferred over the alternate undertaking. [ 3 ] NPV is academically preferred over other investing assessment methods for several grounds. NPV is simple to cipher and to get at an unambiguous concluding determination. NPV besides takes into history the clip value of money by dismissing hard currency flows thereby taking into history the clip value of money. Additionally, its usage of hard currency flows alternatively of accounting net incomes means that it is able to account for the sum and timing of hard currency flows from the undertaking every bit good as accounting for all of the hard currency flows over the life of the undertaking. [ 4 ] The NPV besides incorporates hazard into the determination devising procedure through the accommodation of the investment’s price reduction rate. [ 5 ] Pike and Neale maintain that the NPV increases a firm’s market value and therefore the shareholders’ interest because directors merely accept undertakings which offer positive net nowadays values when discounted at tantamo unt market rates of involvement. [ 6 ] Some of the challenges faced by investors when utilizing NPV is gauging the value of hard currency influxs and escapes over the life of the undertaking. Second, NPV method is merely recognized when its value is positive in a perfect capital market environment in which there are no limitations on the handiness of finance. However, in world markets are restricted or rationed thereby restricting the pertinence of its determination regulation. The NPV besides assumes that company’s cost of capital is known and is changeless over the life of the undertaking. However, in world it is hard to gauge and choose an appropriate price reduction rate. Furthermore, it is improbable to stay changeless over the life of the undertaking due to the of all time changing nature of the economic environment. [ 7 ] The Internal Rate of Return ( IRR ) isthe rate that equates the cost and benefit of the undertaking in footings of present value. [ 8 ] It is the rate at which the NPV peers zero and hence is the maximal cost of financing the undertaking or investing. Given that the rate refers merely to the project’s internal factors, no external factors are considered in this assessment method. This can be seen as an advantage in that it does non necessitate the computation of a complex price reduction rate [ 9 ] , on the other manus it besides means that it does non account for altering market environments. Undertakings are accepted utilizing this method when the IRR is greater than the return required by the investor. On the other manus, if the IRR is less than the riskless rate of return, the undertaking is rejected. [ 10 ] Some of the drawbacks to this method include its premise that grosss are reinvested and the equivocal root consequences when mark reversal occurs more than one time in the project’s hard currency flows. It besides assumes that the rate of loaning and adoption are the same and it assumes an equal cost of capital throughout the project’s life, which is unrealistic. [ 11 ] Luenberger maintains that both the NPV and IRR methods have appropriate topographic points in investing assessment but in different conditions. [ 12 ] One of the cardinal strengths of the NPV is its comparing of theinvestment with the rate of return of normal funding channels, and therefore creates a healthier state of affairs of comparing in contemplating the feasibleness of the investment. [ 13 ] Conversely, the IRR can be applied when the investing needs to be repeatedly reinvested in the same undertaking. Whilst it possibly disputing to get at the price reduction rate for the NPV, consideration for the clip value of money is of import in the assessment procedure. Furthermore, the cost of capital is an of import manner of placing the efficiency with which an investor’s capital is invested. [ 14 ] Additionally, the NPV does non get at any equivocal roots, unlike the IRR. [ 15 ] However, harmonizing to Kuronen, neither the NPV nor the IRR methods are able to capture the stock holder value created by the investing. [ 16 ] The payback investing assessment method is normally the 1 used foremost to filtrate out possible undertakings. It asks investors the inquiryhow long will it take for the undertaking to pay back its cost? . [ 17 ] In some instances, companies will hold a mark payback day of the month which will ensue in their rejecting undertakings which do non run into it. The payback method thereby provides a speedy manner in which to measure the hazard of the undertaking. It will ever supply clear consequences and its advocators believe that it identifies less hazardous undertakings or the undertakings which will be invested for the least sum of clip. [ 18 ] Harmonizing to CIMA, undertakings should non be accepted entirely on the footing of the payback method and investors should utilize a more sophisticated assessment technique. The popularity of the payback method has been worsening since the 1970s due to increased consciousness of its restrictions. One such restriction harmonizing to Kuronen is the fact that it does non take into history the possible net income degrees that may be achieved by the investing. Second it wholly ignores the timing of the rate of returns. Companies that do utilize it, do so in combination with other methods. [ 19 ] Remer and Nieto find that usage of the payback method has wholly diminished [ 20 ] , which contrast with the findings of Jahnke and Simons who find grounds to propose that payback is in fact used rather on a regular basis. They find that the bulk of houses use it in combination with other methods whereas little houses rely on it as a individual standard. [ 21 ] Another assessment method used by investors is the Accounting Rate of Return ( ARR ) which compares the mean one-year net income degrees of a undertaking wit its initial investing, expressed as a per centum. ARR accepts undertakings which have an ARR higher than a preset rate of return. This method uses accounting flows instead than hard currency flows, unlike the NPV which means that it looks at the impact of future reported net incomes from a undertaking. The cardinal disadvantages of ARR is that it does non take into history the timing of hard currency flows and the cost of funding and it does non look to maximize stockholder wealth but instead accounting net incomes, unlike NPV. Additionally, ARR has a inclination to pick up irrelevant informations because it is based on accounting net incomes which means it will apportion a portion of operating expenses to countries that the undertaking may non be undertaken. McLaney therefore maintains that this method is improbable to be used extensively by investors because it is likely to take to hapless determinations. [ 22 ] Conversely, Irons believes that it is a widely used assessment method because in add-on to the aforesaid advantages, informations is readily available to cipher it. [ 23 ] One survey by Sangster finds that companies today use the traditional methods of discounting hard currency flow techniques more than they use accounting rate of return. [ 24 ] While there is grounds to corroborate that the NPV and IRR are still being used by investors as major investing assessment techniques [ 25 ] , other surveies are happening an increasing deficiency of their existent usage by companies. A survey by Akalu finds only15 per centum of respondents rated standard assessment methods as being very good’ in footings of preciseness and 19 per centum of respondents rated them very good’ at supplying the promised value. Akalu argues that these consequences do non compare at all with the text edition statement for NPV or IRR appraisal methods which would hold rated them as high’ . The findings hence indicate agap between the theoretical and pattern of capital budgeting[ 26 ] and that these methods areunable to supply the promised undertaking value to shar eholders .[ 27 ] A turning tendency towards the usage of a combination of appraisal methods was found, irrespective of the project’s life span and required capital outgo. The survey besides revealed that as the life span and capital disbursement increased, more quantitative and advanced assessment methods were used. [ 28 ] These findings are supported by a survey carried out by Pike which show that the usage of a individual assessment method has been worsening from 31 per centum in 1975 to 4 per centum in 1992. In contrast, the usage of a combination of three assessment methods has increased from 22 per centum to 32 per centum and rose by even greater, 11 per centum to 32 per centum for the four theoretical account combination. [ 29 ] Harmonizing to Akalu, the motives behind the increased usage of a combination of appraisal methods, appears to be due to the inability of a individual theoretical account to accurately mensurate the value of a undertaking. Firms have hence resorted to utilizing a combination of appraisal methods in order to cut down likeliness of a disagreement between the existent and estimated gross and the cost of a undertaking. Surprisingly, the NPV was found to make the largest disagreement of all of the methods investigated, runing up to 20 per centum for undertakings with a lifetim e of over10 old ages and investing of more than ˆ80 million. [ 30 ] Furthermore, some industries, viz. support services and distribution and conveyance, were found to hold a greater inclination towards disagreements. Akalu farther maintains that a higher disagreement could take to low stockholder value in a company. [ 31 ] As a consequence, there is a turning displacement off from the usage of standard assessment methods towards newer theoretical accounts, peculiarly value direction theoretical accounts, or towards the application of techniques which may compromise the assessment procedure. [ 32 ] In fact the 2001 survey by Akalu and Turner confirms the increasing function that the DCF theoretical account is playing in stockholder value direction. In fact, a combination of both standard and value direction theoretical accounts are progressively being used. [ 33 ] These surveies contrast with a surprising determination by Hatzopoulos and Arnold who find that in the UK, the spread between the theoretical and practical usage of undertaking assessment methods are in fact narrowing. [ 34 ] Akalu and Turner farther find indicants of a displacement off from traditional and inactive theoretical accounts towards the more flexible value direction theoretical accounts such as stockholder value analysis, Economic Value Analysis ( EVA ) and Net Contribution to Value ( NCV ) , to back up traditional investing assessment techniques. [ 35 ] Additionally, a survey by Barfield finds that the usage of the stockholder value analysis ( SVA ) has allowed fiscal establishments to execute better than others. [ 36 ] This was taken to an even wider graduated table by Copeland et Al. who have found that states which apply SVA methodsare more value originative than others. [ 37 ] This paper has given an history of the assorted investing assessment methods used by companies to measure undertaking and has given an account of their assorted strengths and failings. This paper besides sought to give an history of the altering tendencies in the usage of these appraisal methods every bit good as an account for these displacements. The findings of this paper suggest that there is no 1 individual method that has been wholly been eliminated or advocated in footings of its practical usage today because of the different environments, industries every bit good as changing company and undertaking sizes. For the most portion, for every survey that was found to recommend a peculiar method and its growth usage today there was another that discredited it, doing it hard to truly arrive at a concluding decision of the existent current tendencies. However, it can be concluded that there is a turning tendency towards the combined usage of all of these methods at changing times of the undertaking life spans, to cut down likeliness of a disagreement between the existent and estimated gross and the cost of a undertaking. Finally, there besides appears to be a displacement by companies towards the usage of the more flexible value direction theoretical accounts which are ensuing in comparatively greater fiscal public presentation. Bibliography Akalu M. , ( 2002 )Measuring the Capacity of Standard Investment Appraisal Methods: Evidence from the patternTinbergen Institute Akalu, M. A ; Turner, R. ( 2001 )Investing Appraisal Process: A Case of Chemical Companies, Erasmus Research Institute of Management Akalu A ; Turner ( 2002 )Investing Appraisal Process in the Banking A ; Finance Industry: A Case Study,Erasmus Research Institute of Management Arnold, G. and Hatzopoulos, P. ( 2003 )The Theory-Practice Gap in Capital Budgeting: Evidence from the United Kingdom,Journal of Business Finance A ; Accounting Vol. 27, Issue 5, Amp. 6, P. 603-626 Gotze, U. , Northcott, D. A ; Schuster, P. ( 2007 )Investing Appraisal: Methods and Models, Springer Institute of Chartered Accounting England and Wales,Investing Appraisal Techniques,Kaplan Financials Ironss, A. ( 2004 )Capital Investing Appraisal, ACCA Global hypertext transfer protocol: //www.accaglobal.com Kuronen T. , ( 2007 )Capital Budgeting in a Capital Intensive Industry,Helsinki University of Technology McLaney, E. ( 2006 )Business Finance: Theory and Practice, 7ThursdayEdition, Pearson Education Pike, R. and Neale, B. ( 2006 )Corporate Finance and Investing: Decisions A ; Schemes,Pearson Education Sangster, A. ( 2006 )Capital Investment Appraisal Techniques: A Survey of Current Use, Journal of Business Finance A ; Accounting Vol. 20, Issue 3, P. 307-332 Jahnke, H. and Simons, D. ( 2008 )A Rationale for the Payback Criterion: An Application of Almost Stochastic Dominance to Capital Budgeting,Social Science Research Network Watson, D. A ; Head, A. ( 2007 )Corporate Finance: Principles and Practice, Pearson Education 1

How To Prove The ROI Of Getting Organized [Backed By Science]

How To Prove The ROI Of Getting Organized [Backed By Science] Here are three facts  I know to be 100% certain: Marketers who document their plan are 538% more successful than those who don’t. Marketers who document their processes are 466% more successful than those who don’t. Marketers who set goals are 429% more successful than those who don’t. ^^^ I don’t know what that sounds like to you. But to me†¦ it sounds like literal data proves that: Marketers who proactively organize  the ways in which they will be  successful are actually more successful  than marketers who don’t organize their plans, processes, and goals. So to answer the question the title of this article hints at, let me pose another†¦ is there value in being successful? Just saying. If that’s just not enough for you, let’s breakdown the symptoms the lack of solid organization cause and explore how you’ll solve those pains by getting organized. This information is handy when: You need to prove to your boss that it’s worth your time and investment to implement new tools and processes to get organized. Your team needs some reassurance that while change is difficult, that after implementing new organizational procedures that their lives will actually be way easier- proven by science. You need a kick in the pants to get organized now†¦ because every day you spend frustrated by disorganization is another wasted opportunity. You’ve got this! So let’s explore, shall we? ;) How To Prove The ROI Of Getting Organized (Backed By Science)You Literally  Don’t Have To Work As Hard When You’re Organized (This Is A Really  Good Thing) Disorganization in your marketing operations causes extreme frustration. Frustration  is a feeling of anger or annoyance caused by being unable to do something, according to Merriam-Webster dictionary. I thought it was interesting to read the example sentence Merriam-Webster used to define frustration  because it applies all too well to the topic of disorganized marketing: These bureaucratic delays have been causing us a lot of frustration. Hm. ^^^ I’m sure you’ve been there. A study from the US National Library of Medicine National Institutes of Health aimed to understand how frustration impacted brain activity while participants executed tasks they knew really well. The result? It takes increased attentional effort  to complete well-learnt tasks when you’re frustrated. Therefore, if being disorganized causes you to feel frustrated, you’re likely to experience more stress and expend more mental energy to complete your work. In short, you have to work harder when you’re frustrated.  It slows you down, shatters productivity, and destroys your efficiency. Value of being organized: You spend less mental energy to complete your work. That means you save time. You can calculate the actual value with the following formula: (time spent completing task while frustrated Ãâ€" hourly wage) (time spent completing task normally Ãâ€" hourly wage) = # hours productivity and # money saved from being organized For example, if you’re writing a webinar script, your calculation may look something like this: (16 hours writing script while frustrated Ãâ€" $30 hourly wage) (10 hours writing script normally Ãâ€" $30 hourly wage) = 6 hours of productivity and $180 saved from being organized Use a tool like Toggl to track your time. Then log it in the spreadsheet that complements this article. ^^^ That’s nerd-ville. But if you need legit calculations to back up why you need to change now, knowing the numbers will help your case. Now†¦ how can you solve the frustration caused by disorganization? Since I picked on â€Å"bureaucratic delays† as a cause of frustration, next up is†¦ Recommended Reading: How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula Science Proves That Setting Deadlines Helps You Actually  Complete Tasks On Time Deadline  is a date or time before which something must be done, again, according to Merriam-Webster dictionary. Researchers at MIT conducted a study on procrastination, deadlines, and precommitment. Essentially, they wanted to know if incremental deadlines would help projects be completed on time rather than at the last minute (or not at all). That study found self-imposed deadlines aren’t as effective as externally-imposed, evenly-spaced deadlines. So. People are scientifically proven to be more effective when larger â€Å"projects† are broken down and assigned to them as deadlines over time. ^^^ Yep. People work better when they’re told what to do and when to have it done. So†¦ to summarize†¦ psychology suggests: Being organized enough to plan your workflows and delegate task deadlines will help you complete projects on time. Being organized enough to plan your workflows and delegate task deadlines will help you completeWhat are some best practices for assigning deadlines? ^^^ I thought you’d never ask. ;) Break down all of the work to be done for a piece of content in a chronological list.  For example, consider everything you need to do to plan, write, and publish a white paper from beginning to end. Eliminate all unnecessary tasks from the list.  Andrew S. Grove, former CEO at Intel, suggests targeting a specific number of tasks to remove from your workflow can help you reduce your workload by 30-50%. Remove tasks that fall into other workflows, exist for bureaucratic/approval purposes, and are outdated. Decide who will complete each of those tasks.  You’re thinking of one name per task here- because the moment you delegate one task to two people is the moment each points fingers at the other to complete the work (or†¦ push blame on the other when the work never gets completed). Figure out when the last task in the workflow needs to be done.  In marketing lingo, you can think of this as # of days before publish.  For example, if you need a blog post to be 100% complete two weeks before it publishes, the last task in the workflow needs to be done 14 days before the publish date. Now you know the second-to-last task needs to be completed 15 days before publish, the third-to-last task 16 days before publish, and all the way up the list to the very first task so you’ll know exactly when to begin the workflow. Through this process, you’ve organized: The workflow for a specific piece of content so no detail gets missed. Accountability for each task within the workflow so you can efficiently assign the work among your team. When every task needs to be completed so, as a collective project, the content is completed on time, thereby crushing your deadline. You can follow this simple process to organize realistic workflows for everything you do: white papers, blog posts, emails, courses, and beyond. And, in the grand scheme of things, you’ve used psychology to influence your team to complete their work on time so you, as a collective marketing team, nail every deadline for every piece and for every campaign. win-win-win Value of being organized: You will hit deadlines while removing 30-50% of your workload, thus giving you the ability to complete projects faster and more efficiently than ever before.You can calculate the value of organizing your workflows and deadlines with the following formulas: (total time spent completing tasks that were removed from the workflow) Ãâ€" hourly wage = # hours productivity and # money saved from being organized For example, if you’re writing a blog post, your calculation may look something like this: (1 hour approving idea + 30 minutes outline peer review + 30 minutes social media graphic review + 1 hour writing email) Ãâ€" $30 hourly wage = 3 hours of productivity and $90 saved from being organized Since you’ll also be able to work through projects faster and more efficiently, you may even want to communicate that value, too. While certain tasks may require less time than one day to be completed, typical waterfall workflows mean allocating a day per task to allow your team members flexibility in their daily schedules to complete the work: # days to complete workflow before task reduction (total # tasks removed from the workflow) = # days to complete the organized workflow For example, this is what that may look like for your blog post: 10 days to complete workflow before task reduction (1 +1 +1 +1 total tasks removed from the workflow) = 6 days to complete the organized workflow ^^^ This illustrates you’ll move faster to ship the same projects, which means you can take on more work all while hitting your deadlines. If You’re Persistent, You’ll Get It. If You’re Consistent, You’ll Keep It. Tony Robbins once said†¦ It’s not what we do once in a while that shapes our lives. It’s what we do consistently. It’s not what we do once in a while that shapes our lives. It’s what we do consistently.Yeah, that’s a nice quip. But. ^^^ That quote holds water as far as science is concerned. Researchers wondered if commitment would be an effective way to promote proenvironmental behaviors. They discovered for early behavioral success that: [†¦] commitment alone [†¦] and commitment plus another treatment (e.g., feedback, incentives, persuasive messages, [†¦]) were significantly more effective than control groups. That means if you commit to something, you’re likely to be successful at it. Go figure. And, that means if you commit to something AND communicate during that commitment, you’re even more likely to be successful. Consider that when you make a behavioral change in your marketing team†¦ The study goes on to elaborate: [†¦] both commitment only and commitment plus another treatment yielded sustained behavior change. That means commitment leads to long-term behavior change, therefore, long-term success. So. If you’re persistent right away, you’ll get it. If you’re consistent with that commitment, you’ll keep it. As a marketer, you likely hear all too often that â€Å"Consistency is key to success!† Well, for you to get organized personally, science proves that’s true. And, as far as your marketing’s results go, consistency is a major driver of success, too. Consider this†¦ A website with zero pages will get zero visitors. That means zero page views, zero email subscribers, and†¦ zero customers. A website with a couple pages may get visitors. That means a few page views, a couple subscribers, and maybe some customers. A website with 10 thousand pages will get thousands of visitors, thousands of email subscribers, and hundreds of customers. ^^^ If that sounds bizarre†¦ or you don’t believe me†¦ I know those three bullets to be 100% true because they are precisely what happened here at . Back in 2013, this is what traffic looked like at because we started with just a few web pages and blog posts. No one knew who we were or the pains could solve for them: launched September 23, 2013. A big spike! Followed by actual days of zero page views. wah-wah This is ’s traffic recently: That didn’t happen over night. A commitment to publishing at least  two blog posts every single week since 2013  gave us: Opportunities to test  various topics and angles to understand what our audience would be interested in. The option of failure.  It’s not possible for every piece to be a winner. But that gave us so many ways to learn what not to do, so we could improve everything we should do  moving forward. Thousands of keywords to rank on.  When every blog post targets a keyword, every search brings new traffic. Organic search accounts for 69% of our traffic, which wouldn’t be possible if we didn’t consistently publish content strategically targeted at ranking for terms our audience uses. ^^^ That last one is crucial to our success as a marketing team here at . Imagine if only published one blog post per month targeting a keyword that would bring in 1,000 search results. Since September 2013, that would mean we’d have only published something like 55 blog posts resulting in 55,000 page views of monthly recurring traffic. ^^^ That would suck. And it wouldn’t be the more than 1.5 million page views the website pulls in every month today. Instead, consistently publishing at least two blog posts since 2013 (and frequently more now because we know publishing consistently works), gives us steady, long-term results that look something like this: It’s not easy. I fully remember late nights on Sundays and Tuesdays to make damn sure we published first thing Monday and Wednesday mornings. We were committed. It had to happen no matter what. But. We got better at it. Getting organized, creating workflows, and setting goals helped us commit to producing content that produces results. Value of being organized: Commitment and consistency make your goals reality.You can calculate how organizing your commitment to consistency impacts your marketing’s success with this formula: (total # of pieces to publish when committed to consistency) (total # of pieces published today without commitment to consistency) Ãâ€" (total anticipated # goal volume) = # of goal increase from being organized Since the example involves blog posts, this is what the formula may look like for us as an example: (9 blog posts to publish per month when committed to consistency) (1 blog post published per month without commitment to consistency) Ãâ€" (1,000 new search results per blog post) = 8,000 pageview increase each month from being organized. ^^^ Now, that formula is the most simplistic it can be. You’ll tweak it according to your own goals. The point here is that organizing your commitment to publishing consistently will dramatically boost your marketing’s results. What Is Being Organized Worth To You? Just by running through the frameworks with the examples in this article, being organized would: Give you 6 hours of productivity and save $180 on every white paper you’d produce moving forward. Free up 3 hours of productivity and save $90 on every blog post you’ll write in the future. Boost your recurring monthly pageviews by 8,000. Being organized eliminates frustration, reduces your overall workload, and boosts your results. If you’re ready to organize all of your marketing- including blog posts, email marketing, social media campaigns, and everything content- in one place, now’s the perfect time to check out . is the only marketing management platform that brings everything you’re working on in one visual calendar. It helps you see everything your team is working on at a glance. So go ahead and see what getting organized will do for you! Request your free, customized demo with a expert! Or†¦ Start your free 14-day trial right now. You’ve got this!

Analyses of the Website Gutteridge Haskins and Davey Essay

Analyses of the Website Gutteridge Haskins and Davey - Essay Example The essay "Analyses of the Website" talks about the GHD website (Gutteridge Haskins & Davey, ghd.com/australia) that represents an international network of engineers, architects, and environmental scientists. The paper also analyzes the website's audience and if the website effectively communicates to it. GHD website serves multiple purposes. It shares information to its present and prospective clients. It gives a complete detail to anyone who will open the website, about its history, its values, and the various projects it has undertaken. It also attracts Human Resource from its website where job-seekers can find job opportunities. The website also invites users to give their feedback and is a medium to contact them. One thing written on the homepage of the website is â€Å"At GHD, we think beyond tomorrow to anticipate future challenges† which shows their concern for taking business seriously and representing the company’s values. Dechernatony and Mc Donald say that a corporate brand must give a clear picture and should personify the value of the organization. Hence another purpose is to build its corporate brand on an international level. So that when anyone wants to know about GHD, they would get a clear picture of the organization and its strong brand from its website. The purpose of the website is clearly in-line with the kind of business they are in. GHD is a consultancy firm and for such firms, it is best to provide information about the business to clients or any users of the website. While developing a website, one of the first things that a business needs to ask itself is the target audience. The organization needs to develop personas for the different target audience and then analyse how this audience is going to reach out its website (Jacobson 2007). The target audience for GHD’s website are the present and prospective clients, and the prospective employees. The first target audience refers to businesses and organizations who are working in the areas of water, transportation, environment, energy and resources, property and building. Therefore clients in the area of water refer to organizations dealing with water utilities and other water related services. In the area of environment, the business serves and the website attracts privat e organizations, government organizations and authorities. Furthermore government organizations and authorities look forward to consultancy from GHD in the area of transportations. Similarly the website also attracts audiences from different government and private organizations in the area of energy & resources, and building & property. This

Feminism, focusing on the rights of women, the differences between men Essay

Feminism, focusing on the rights of women, the differences between men and women - Essay Example For long, the discourse on masculinism and feminism, their differences and commonalities included, have either centred around sexism or on the politically correct narrative of equality of men and women. The differences between the males and the females are chiefly studied as physiological and psychological. The physical differences between men and women, for example, weight, shape, size, and anatomy, are tangible and measurable. Due to their characteristic physical attributes men exhibit ‘greater functionality’ and ‘more survival value’ than women. (Conner, 2000). The psychological differences, though, more subtle and difficult to describe, have an important bearing on forming and maintaining of relationships. Psychologists, like Freud, accepting the male as the norm, inadvertently committed the mistake of fashioning the female model with the male cloth (Gilligan, 1987). The differences in physical characteristics, the psychological and thinking patterns, are reinforced by the fact, that 78 genes have been identified that differentiate women from men (bbc.co.uk, 2003), while women have four times as many brain cells as men (Connors, 2000). The greater number of brain cells enable women, to understand, consider, and tackle multiple problems at once, while men, with linear and sequential perspective, prefer to solve them one at a time (Connors, 2000). Various studies have shown that the male and female perceptions start taking shape early in life. As a group, finding their way out of a maze, boys exhibited, by improvising a formal and hegemonic chain of command. Using scouts they maintained a respectable difference from each other. Teenage girls on the other hand, when confronted with the problem, resorted to ‘collective intelligence’ and generated a feeling of ‘togetherness’ to find the way out (Gilligan, 1987). It is also observed that the attitude of boys and girls, toward

Lady Macbeths Role in Macbeths Downfall :: essays research papers

While not the only contributing factor, Lady Macbeth does play a substantial role in the downfall of her husband. She is a like a catalyst for Macbeth and essentially pushes him to do what he would not have been able to do on his own. Macbeth himself highly ambitious and determined, but his wife is even more so. At first he refuses to kill Duncan but she persists and eventually gets him to do it. It is important to note here that Lady Macbeth pushes Macbeth forward by manipulating him. In this sense, she can be related to Cathy Ames from East of Eden by John Steinbeck. Also, being a woman, she is confined by the conventions of society which prevent her from doing much. At what point she even wishes that she were 'unsexed' so she could commit the murder herself. Because of this, she pours her ambition and desire for power into Macbeth. Again she accomplishes this through manipulation. For example, at one point when Macbeth is disagreeing with her idea of killing Duncan, she questions his manhood: ?Art thou afeard / To be the same in thine own act and valor / As thou art in desire? Wouldst thou have that / Which thou esteem'st the ornament of life, / And live a coward in thine own esteem, / Letting "I dare not" wait upon "I would," / Like the poor cat i' the adage? She knows that Macbeth is courageous and will never back down from a challenge and this is exactly what happens. He ends up listening to his wife. The relationship between Macbeth and his wife is strong. There is much trust between the two and there is also openness. However, the two butt heads and have opposing views many times. Even so, it is clear that Lady Macbeth is the dominant person in the couple. She is one of the major driving forces of Macbeth. This is shown when they are plotting the murder of Duncan. Macbeth asks her, ?If we should fail?? and she strongly replies, ?We fail! / But screw your courage to the sticking-place, / And we?ll not fail.? Whenever he is backing down she pushes him forward again. This is where a major flaw of our protagonist comes in. Macbeth cannot escape the trap of listening to his wife. He is subject to her commands and he knows it.

Mystery of disappearing oil Essay

1. Assume the role of Fuad, the accountant. What changes, if any, would you recommend, in the management of the petrol station, to Mat Jon? Why? Be as explicit as possible. The recommendation regarding to the management of the petrol station can divide into three major part, which is recording management, inventory management, and internal control. Because these problems can be directly or indirectly affect the performance of the business. In order to well managing a business, a skillful person with managerial aptitudes and ethical behavior are required. However, the person who carrying the day-to-day operation of the business, Jamel, does not possessed it. RECORDING MANAGEMENT Inaccurate amount in sales collection Based on the cases, the Mat Jon found out that the sales collection was greatly different for the beginning of July and ending of the July. The sales figures for first two days were reasonable good, it was around RM32, 000ï ¼Å'but it was dropped significantly in the end of the month, which is drop to RM14, 000 in 31st July. In 1st of July, the daily pump sales of unleaded petrol are RM34, 458.68, however, it already exceed the total sales of the day which amounting to RM 32, 220.40. Since the Mat Jon does not able to seek the explanation from his nephew, i suspect there is high possibility sales was take place, but may be intentionally or unintentionally omitted recording. Recommendation: I would suggest Mat Jon make a proper reconciliation between the sales recorded, physical balance of unleaded petrol and bank statement in order to found out the missing amount. Exceeding of the overdraft amount The petrol station facing the shortage of cash and this is showed on the exceed limit of the bank overdraft. Compare the daily cash sales receive with the amount in the bank statement, it showed that the cash sales that deposit into the bank are lower than the actual sales. The overdraft limit  is only RM20, 000, but they already overdraft for RM 21, 019.42. From the sales collection report, most of the sales is deemed from cash, so it is less likely the petrol station will facing the shortage of cash. It may be either have theft of cash or intentionally manipulation by Jamel since the Jamel was felt nervous when Mat Jon questioning him. Recommendation: Mat Jon should reconcile all the cash received against the sales, and this could be done in daily. In addition, Mat Jon should consider installing a CCTV all around the petrol station in order to prevent theft of cash by unethical staff. INVENTORY MANAGEMENT Inaccurate amount in stock balance report In addition, from the stock balance report, we found that the balance of the stock in the report is lower than the actual balance that the company should have. There are some shortfalls in the physical balance of the unleaded petrol. Jamel, who in charge in the petrol stationï ¼Å'should have responsible on the stock balances, so I assume that Jamel might be manipulate the figure in the stock balance report in order to gain self-interest. For example, he was paying out the cheque without obtaining any stock. Recommendation: Matching the purchase order (PO), delivery order (DO), and invoices when payment is made. Mat Jon should track back all the supporting documents in order to ensure the payment is made for the petrol purchased. In addition, this is related to the proper segregation of duties. Mat Jon should not give all the right and authority to Jamel. Increased in cost of sales while the sales are dropping over years Based on the trend analysis report, the cost of sales was increasing over years but the sales were decline significantly. One of the possibilities is that the inflation causes the cost of petrol increase and so leads to the decreasing in profit. But this assumption is less possible in this case. This is because the performance of recent year could not reasonably explain the increased cost. This might due to Jamel reported the cost of petrol at  higher price and gain the differences for himself or, he transferred the cost to the customer by raising the price of petrol, and thus loss of customers. Recommendation: Negotiated with the supplier and propose a hedging agreement to hedge the petrol price to avoid the inflation. INTERNAL CONTROL The role of Jamel Mat Jon left the management of the business almost wholly to his nephew, Jamel and he did not pay much attention to the business. But recently, Mat Jon suspected that Jamel was doing something unethical to his business, and also found that Jamel was not capable to manage the business. This raise the issue on the roles and capability of Jamel. Jamel does not have any direct interest in the business, so he might concern on his own interest instead of the revenue of the business. Recommendation Mat Jon should not fully rely on Jamel as he does not have any direct interest in this business thus there is possibilities that Jamel won’t put much effort on the petro station business. Mat Jon can remain the Jamel’s position just for the sake of avoiding the conflict between them, but he should monitor the petrol station business by himself to avoid any potential loss. Besides, this can also enable him to regularly reviewing the business, provided guidance to Jamel, and can detect the problems as earlier as he can. Impolite staff When they receiving the complaint from their regular customer, Supramaniam, the attendant ignore him and alleged that his fuel indicator may be faulty. And when Supramaniam request to talk with the person in charge, but he was informed that the manager was not around. At the meantime, the supervisor of the petrol station, Sudin, however, could not provide the immediate assistance to the customer. So there is end up with increasing the customer dissatisfaction. Recommendation Provide proper training to the staff. This including provides guidance on how to deal with the customer complaint and solve the question from the customer courtesy. In addition, the person in charge of the petrol station, Jamel, can be assumed not come to work frequently. Therefore, Mat Jon can consider to install a punch card system to track the attendance record of the employees. Segregation of duties Most of the problems is arise is due to there is not proper segregation of duties. When there is one person handling too much of responsibilities, the fraud may occur. In addition, it will also reduce the performance of the person who handling too much of responsibilities because of the work overload. In this case, Jamel, as the sole person who managing the petrol station, was handle too much of duties so that he tend to manipulate the amount in order to obtain the personal gain. Recommendation Mat Jon should have proper segregation of duties between the manager, Jamel and its supervisor, Sudin to enhance the performance of the petrol station. Jamel as a station managers, he should responsible in term of the inventory, pricing, recording, and also customer services. Hence, Jamel should responsible: Daily operations at gas stations and fuel-selling convenience stores. To ensure that sufficient amounts of fuel are available, Ensuring stores are well-stocked, The fuelling equipment is functional, To ensure staff is available to meet customer needs, The payments for fuel and merchandise are processed and recorded properly. Ensure company policies are upheld, examine timesheets for accuracy, train new employees, distribute paychecks, make financial bank deposits and report financial transactions. Sudin as a station supervisor, he should handle the following responsibilities: Supervise and co-ordinate sales staff and cashiers to  avoid the theft of cash Assign sales workers to duties Authorize payments by cheque Resolve customer complaints and supply shortages Maintain specified inventory and report to the station manager Prepare reports on sales collection